Some Suggestions for Thinking and Creating with "NICKELODEON ATTITUDE"...

DO

Play.
Have Fun.
Know the kid inside you. Use her/his voice, not the voice of a parent talking to a kid.
Understand it's tough to be a kid in the adult world.
Empower kids by giving them a voice, respect, a chance to speak up.
Be honest.
Innovate.
Take risks.
Make people feel something, any emotional response is good.
Be subversive.
Be sure there is an idea, a concept behind every design.
Be REBELLIOUS, OBNOXIOUS, MISCHIEVOUS, CONSPIRATORIAL, IRREVERENT, PLAYFUL.
When in doubt, use more.
Be good, but not "precious."
Use the logo in multiple, large, active ways.
Reinvent cliche.
Stand up for what you belive in, even if you're the little guy.
Be simple.
Use parody, kids understand it.
Create a mythology: Give an idea a history, a story behind the story.
Let kids be kids.
Be loud, but not just for loudness' sake.
Do the thing you wanted to do when you were ten but weren't allowed to.
Use real, oridinary kids--not perfect kids.
Be a kid's ally.
Be a rabble rouser.
Celebrate Mess!

Don't talk down to kids or use kiddi-ized copy.
Don't overpromise. Don't make promises you can't keep.
Don't use role models or perfect kids, they make real kids feel inadequate and imperfect.
Don't use the logo as a static thing or slap it in a corner, integrate the logo into your design.
Don't be afraid to take a classic graphic form and make it kid-like.
Don't be afraid to create new logo shapes.
Don't be afraid to be self-deprecating.
Don't be afraid to get it wrong.